Integrated Sports Planning & Analytics — From Pitch to Finance in One Platform

We connect sporting, commercial and operational data into one governed planning and analytics environment — enabling real-time decisions across the entire club.

Modern sports organizations generate more data than ever — from player metrics and squad values to fan engagement, ticketing, stadium access and mobility patterns. Yet this data often lives in disconnected systems.

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Independent. Specialized. Strategic.

WHO WE ARE

We design and implement platforms that turn complex data into transparent, actionable insight. Using proven technologies and unified data models, we help clubs replace manual spreadsheets with governed, scalable applications that support both operational decision-making and long-term planning.

Our Core Approach

At Solution Designers, we bring together automated reporting, dashboarding and integrated planning under one architecture. Our applications consolidate actuals, plans and forecasts in a single source of truth — enabling write‑back, scenario modelling, versioning and audit-ready governance. We combine our technological expertise with deep understanding of sports economics, operations and finance. 

Value for Sports Organizations

Clubs benefit from faster reporting cycles, unified KPIs across departments, harmonized data structures and the ability to plan against real operational drivers such as attendance, sponsorships, market values or matchday patterns. This creates transparency, reduces manual effort and strengthens strategic alignment between sport and finance.

SPORTS-SPECIFIC CAPABILITIES

Sports Planning & Analytics — Key Capabilities.

Four building blocks that connect sport, operations and finance — with governed planning and analytics in one platform.

Player & Squad Economics

We link wages, contracts, bonuses, amortization schedules and market value trends into one unified model. Clubs can simulate renewals, transfers and succession scenarios to understand financial and sporting impacts. Our dashboards relate minutes, contribution and performance to market value evolutions — helping clubs assess timing, negotiate more effectively and make data-driven squad decisions.

Matchday Operations & Venue Analytics

By combining stadium access logs with ticketing and motion insights, we enable clubs to optimize gate throughput, staffing, queue times and opening hours.
Real-time analytics reveal arrival waves, dwell times, zone congestion and fan movement patterns. These insights support matchday planning, retail/F&B resourcing and operational adjustments that directly influence revenue and fan experience.

Fan Engagement, Sponsorship & Commercial

We unite fan engagement data with consumer behavior, ticketing and digital performance to create segment-driven monetization strategies.
Clubs can track sponsor activations, premium subscriptions, in‑app conversions and social media ROI — identifying content formats and channels that drive merchandise and ticketing uplift. Commercial teams gain a clearer understanding of revenue drivers and cost efficiency.

Integrated Planning & Scenario Management

We combine top-down budgets with bottom-up operational drivers (ticketing, memberships, sponsorship, retail, matchday operations).
With governed write-back and scenario simulation, clubs can instantly evaluate the financial impact of injuries, league changes, ticket price adjustments, matchday variations or international competition qualification. All insights converge into P&L, cashflow and liquidity planning.

MULTI-SOURCE DATA INTEGRATION

Bringing all Club Data together.

Sports organizations rely on diverse systems — often siloed and manually combined.
We integrate these sources into one governed planning and analytics model.

Roster & Market Value Data

  • Integrations with leading platforms (e.g., Transfermarkt)
  • Link to payroll, amortization and contract planning
  • Benchmarking and trend analysis for player valuations

Ticketing & Access Control

  • Online/mobile/NFC/season ticket data
  • Zone-level access analytics
  • Matchday throughput and bottleneck identification

Fan Engagement & Consumer Data

  • Memberships, purchases, segment behavior
  • Sponsor activation tracking
  • Cross-channel attribution for commercial teams

Social Media & Digital Performance

  • Content benchmarking across platforms
  • Audience growth, reach and engagement trends
  • Conversion links to merchandise and ticketing

Motion Insights (GDPR-compliant)

  • Arrival and departure flows
  • Dwell time analysis
  • Event day optimization

Platform Foundations

Built on Leading xP&A and Analytics Platforms.

We design integrated planning and analytics environments based on leading technology platforms.
For sports organizations, this means governed write-back planning, advanced analytics, and scalable data architectures — aligned with both financial and operational drivers.

Board – Intelligent Planning Platform

Board centralizes enterprise planning in a single environment with AI-supported forecasting, simulation capabilities and governed write-back.
For sports organizations, Board enables real-time planning across finance, HR, squad management and operations. Its multidimensional data model allows complex scenario modelling and deep analysis on a single, consistent dataset.

Aimplan – xP&A within Microsoft Power BI

Aimplan extends Power BI with structured planning, budgeting and forecasting capabilities.
This brings actuals, plans and forecasts together into one dataset, eliminating silos and enabling continuous planning across the club. Its native Power BI visuals accelerate adoption, leveraging existing skills and connectors to onboard departments rapidly.
Clubs can roll out planning for ticketing, sponsorship, retail, matchday and sport operations within their familiar Microsoft ecosystem.

In professional sports environments, these platforms enable the alignment of squad economics, matchday operations, sponsorship performance, and financial strategy within one integrated planning model.

USE CASE

Integrated Planning at SK Rapid.

The Challenge
Austrian record champion SK Rapid replaced a legacy planning solution with a flexible, future-ready platform designed by Solution Designers.
The club required deeper integration across finance and sports domains, including structured squad planning, transfer simulation and cross-departmental reporting.

Our Implementation
We designed a unified data model linking financial accounting, personnel planning, matchday operations and sports-specific processes.
The rollout included P&L, balance sheet, cashflow planning, matchday modules and contract/transfer management — all governed and versioned for transparency

Outcomes

  • Automated, up-to-date financial & operational reporting
  • Harmonized data across departments
  • Scenario-driven transfer and contract planning
  • Strong alignment between sports strategy and financial steering
  • End-to-end transparency from squad to cashflow

Client Quote

“With the new integrated planning solution, we can manage financial and sporting decisions on one platform — improving transparency, simulation capabilities and strategic alignment.”
— Head of Finance, SK Rapid

Deep Sports Expertise. Platform Flexibility. Strategic Impact.

We combine sports domain expertise with technological excellence — delivering governed planning environments that align sport and finance.

WHY CLUBS CHOOSE US

Deep expertise in sports & finance

We understand both domains — enabling solutions that reflect real squad economics, revenue models and operational constraints.

Platform-agnostic flexibility

We implement either Board or Power BI/Fabric/Aimplan depending on your landscape — without preference, always aligned to your goals.

Fast time-to-value

Sprint-based implementation with reusable templates and proven integration patterns reduces delivery time significantly.

Governed data & compliance

Audit-ready, role-based access, version control and GDPR-compliant motion data ensure security and trust at every level.

A scalable foundation for long-term growth

Clubs can start with finance or ticketing and expand to squad, matchday, sponsorship, retail or mobility — all within one platform.

transforming data into success.

We transform your data into a structured, measurable foundation for high performance decision making — aligning sport and finance for longterm success.